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MACBOOK PRO: A touch of genius. It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colourful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch–enabled strip of glass built into the keyboard for instant access to the tools you want, just when you want them. The new MacBook Pro is built on groundbreaking ideas. And it’s ready for yours. The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable.2 It changes automatically based on what you’re doing to show you relevant tools you already know how to use system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more. And for the first time, Touch ID is available on a Mac, enabling instant access to logins and fast, secure online purchases with Apple Pay. The new MacBook

IPAD PRO: Super. Computer In two sizes IPad Pro is more than the next generation of iPad — it’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping, or writing with a pencil. And whether you choose the 12.9‑inch model or the new 9.7‑inch model, iPad Pro is more capable, versatile and portable than anything that’s come before. In a word, super. The key to the iPad experience is the display. It’s how you interact using Multi-Touch, and how you view content in spectacular detail. So we created our most vivid Retina display ever. The 12.9‑inch iPad Pro has the highest resolution of any iOS device. And the new 9.7-inch iPad Pro screen — our most advanced display — is the brightest and least reflective in the world. The 9.7-inch iPad Pro display uses the same colour space as the digital cinema industry. This wider colour gamu

APPLE WATCH: Serie 1 Track your activity. Measure your workouts. Monitor your health. Stay up to date with the people and information you care about most. Apple Watch Series 1 lets you do it all in an instant, thanks to a powerful dual-core processor. Your Stand, Move and Exercise rings show you how active you are every day and can inspire you to move a little more to close them. Ask Siri to show you if you’ve been sitting too much. Track how many steps you’ve taken and how many calories you’ve burned. And aim for 30 minutes of exercise, even if it’s not all at once. Share and compare your Activity rings with friends and family to stay motivated or compete to see who can close their rings first. Choose from a variety of indoor and outdoor workouts including biking, running and elliptical  then set your goals and get moving. However you work out, Apple Watch Series 1 accurately measures your movement. Select up to five metrics to view at once, and even mark segments. Si

IPHONE 7 RED iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7. iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash and water resistant.1 The Home button is completely re‑engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks. With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminium — are also available in our signature silver, gold and rose gold finishes. IPHONE SE: A big step